Novel programming approach. Radio Campesina's mission of improving the social and economic welfare of the Latino community is accomplished through a unique combination of programming that features very popular regional Mexican music, news, lively interactive talk shows on topical subjects with call- and write-in formats, short daily educational productions, on-air promotions and community events attended by hundreds of thousands of people. Such programming simultaneously entertains, educates and encourages active community involvement among audience members. It enabled the network to build a unique relationship with 500,000 loyal daily listeners who are mostly recent immigrants from Mexico and Central America between 25 and 49 years of age.
Lively interactive talk shows. These programs directly inform and motivate the Latino audience to be aware and involved in the civic, social and political affairs of their communities.
"Despierta Ya Campesina" ("Farm Worker Awake")
Monday-Friday, 5-6 a.m. (6-7 a.m. in Yuma) (5-6 a.m. Daylight Savings Season); not in Phoenix)
Hosted by Moises Ochoa, this program is dedicated to helping farm workers understand and exercise their rights under the law.
"Punto de Vista" ("Point of View")
Monday-Friday, 11:30 a.m.-12 noon (10:30-11 a.m. Daylight Savings Season)
The legacy of Radio Campesina founder Cesar Chavez continues through community empowerment by providing listeners with information and education on contemporary issues directly and indirectly affecting them. The host, Karlioppy, uses her unconventional style to interview guests who are professional experts on a variety of topics, all to help audience members adapt to their new country.
Popular regional Mexican music. It's a staple of Radio Campesina, attracting a large audience for the network's educational programming.
"La Chukis"
Monday-Friday, 12 noon-2 p.m. (11 a.m.-1 p.m. Daylight Savings Season)
Mid day is always hard to deal with. Lunch. Traffic. Back to work. But with La Chukis, you can enjoy your lunch break, a trip on the road or a day on the job. La Receta del Dia (Recipe of the Day) offers a hand in planning a delicious family meal. Then there's always great gossip (Chuki-Chisme) to enjoy. With Las Que Pegaron y se Quedaron, this border girl from San Luis, Mexico keeps alive the songs from the '90s in the regional Mexican style.
"El Raton"
Monday-Friday, 2-7 p.m. (1-6 p.m. Daylight Savings Season)
Do you like interesting "Segments" (gossip) about your favorite artists? Now Campesina fills the afternoons with entertainment through El RataChisme (gossip note) and La Hora Mamilia? Move to the hottest cumbias with Las Movidas del Raton and, if you enjoy afternoon corridos, tune in to Las de Arranque. With his endless energy, El Raton, a charismatic native of Puerto Vallarta, Mexico, fills the afternoon show with the hottest hits, shout outs and musical favorites.
"El Raton"
Saturday, 4-8 p.m. (3-7 p.m. Daylight Savings Season)
One of the most popular bands of the immigrant community within the U.S., Los Jefes de Jefes narrates its story on El Show de Los Tigres del Norte with lasting hits from a lengthy musical career - from the '80s, '90s as well as the latest favorites presented by El Raton, one of the most charismatic radio personalities who is heard on weekdays.
"El Show de Vicente Fernandez"
Sunday, 10 a.m.-2 p.m. (9 a.m.-1 p.m. Daylight Savings Season)
Enjoy four hours of traditional Mexican music every Sunday with Mexico's No. 1 Charro from Huentitan, Mexico, the one and only Vicente Fernandez. The style of Ramoncito Cuevas takes you on a journey into the most memorable moments and places of your beloved native country together with one of Mexico's living legends on this most listened to program, El Show de Vicente Fernandez.
Listen to this month's Spanish-language syndicated programs on the Radio Campesina network website.
Daily educational vignettes. Each weekday, Radio Campesina broadcasts two rotations of 60-second special educational productions on important topics for the Latino community. Subjects range from culture, history, health, politics, civic education, current interests and events. These 60-second spots run 10 times a day (each of two vignettes run five times in the course of a day), with 10 different productions broadcasting each week. On weekends, the network produces one 60-second vignette that summarizes all 10 that ran during the weekdays.
High production value featuring music and special sound effects leads listeners into the narrated stories to more effectively impart important information and touch their consciences. They aim to create consciousness among listeners and inspire them to take action. Reference telephone numbers or websites are provided on most topics for further information or assistance.
Listen to this month's 60-second Spanish-language educational productions on the Radio Campesina network website.
Holiday segments. With a audience largely composed of both immigrant and first-generation Latinos, there are many things the newly arrived don't know about American traditions. Similarly, many American-born Radio Campesina listeners don't know much about Mexican traditions. Holidays or Efemerides are special 60-second informative segments on events or personalities impacting society locally and around the world. They include educational shorts aired in advance of special holiday celebrations, anniversaries or days of remembrance. Just a few examples are celebrating U.S. Presidents Day, commemorating Cesar Chavez's 25-day 1968 fast rededicating the farm worker movement to nonviolence and honoring International Women's Day.
Listen to monthly 60-second Spanish-language holiday or Efemerides segments on the Radio Campesina network website.
Monthly promotions. Each month, Radio Campesina network DJs in each radio station market use exciting on-air promotions to give away a wide array of gift cards and prizes plus professional service and family recreation packages, popular soccer team jerseys and airline tickets.
See a listing of on-air promotions offered each month by Radio Campesina DJs on the network website.
